Marketing Abbreviations Quiz | Practice

What does SEO stand for?

A Search Engine Optimization B System Engine Optimization C Search Engine Operation D Site Engine Optimization

What does SEM stand for?

A Search Engine Marketing B System Engine Marketing C Search Engine Management D Site Engine Marketing

What does PPC stand for?

A Pay Per Click B Payment Per Click C Pay Per Campaign D Payment Per Campaign

What does CTR stand for?

A Click Through Rate B Customer Through Rate C Click Total Rate D Conversion Through Rate

What does CPC stand for?

A Cost Per Click B Cost Per Campaign C Click Per Cost D Campaign Per Click

What does CPA stand for?

A Cost Per Action B Campaign Per Action C Cost Per Acquisition D Campaign Per Acquisition

What does CPL stand for?

A Cost Per Lead B Campaign Per Lead C Click Per Lead D Cost Per Link

What does CPM stand for?

A Cost Per Mile B Cost Per Thousand C Campaign Per Mile D Cost Per Metric

What does ROAS stand for?

A Return on Ad Spend B Rate on Ad Spend C Return on Advertising Sale D Revenue on Ad Spend

What does A/B testing mean?

A Testing two marketing versions B Testing campaign budget C Testing website server D Testing sales team

What does CTA stand for?

A Call to Action B Click to Action C Campaign Target Action D Call Target Action

What does KPI stand for?

A Key Performance Indicator B Key Promotion Indicator C Key Process Indicator D Key Profit Indicator

What does CRM stand for?

A Customer Relationship Management B Client Relationship Management C Customer Resource Management D Corporate Relationship Management

What does B2B mean?

A Business to Business B Business to Buyer C Business to Brand D Business to Broker

What does B2C mean?

A Business to Consumer B Business to Client C Business to Company D Business to Customer

What does UX stand for?

A User Experience B User Execution C Universal Experience D User Expansion

What does UI stand for?

A User Interface B User Interaction C Universal Interface D User Internet

What does ROI stand for?

A Return on Investment B Rate of Investment C Return of Income D Revenue on Investment

What does CRO stand for?

A Conversion Rate Optimization B Customer Rate Optimization C Campaign Rate Optimization D Conversion Revenue Optimization

What does LTV stand for?

A Lifetime Value B Lead Transaction Value C Long Term Value D Lead Total Value

What does CMS stand for?

A Content Management System B Content Marketing System C Content Management Service D Content Marketing Service

What does SERP stand for?

A Search Engine Results Page B Search Engine Ranking Page C System Engine Results Page D Site Engine Ranking Page

What does SMM stand for?

A Social Media Marketing B System Media Marketing C Social Market Management D Site Media Marketing

What does SMO stand for?

A Social Media Optimization B System Media Optimization C Social Marketing Optimization D Site Media Optimization

What does CPL measure?

A Lead generation cost B Campaign length C Customer purchase level D Content promotion level

What does PPC advertising charge for?

A Clicks B Impressions C Leads D Conversions

What does CTR measure?

A Ad click performance B Sales revenue C Website design quality D Marketing budget

What does impression mean?

A Ad view count B Ad click count C Sales count D Lead count

What does remarketing target?

A Previous website visitors B New customers only C Employees only D Competitors only

What does organic traffic mean?

A Traffic from unpaid search B Traffic from ads C Traffic from email D Traffic from affiliates